Back Selling, Up-Selling And Cross Selling For Beginners


Beginner online entrepreneurs always commit the mistake of selling a product and being ecstatic with the results.

Here's the thing: being able to sell a product is fabulous, but this will only represent a small portion of the potential income you can earn with your online business.

The amount of effort and resources you will invest to get a visitor to your website is no joke. You will likewise spend a lot of time and finances on your sales page to ensure the highest probability of conversion. Will you be ecstatic over a single purchase from the said visitor?

The answer: most definitely not!

When a prospect starts to draw his credit card (or other online payment options), that is the point in the sales process when he is most open to buy another item. This is the explanation why you have most probably encountered pop-ups, special offers, onetime offers and the similar sales tactics when buying an item on the web, right after checkout and right before verifying your payment. These offers involve 3 types of additional earning opportunities for the web entrepreneur:

1. Back selling. Back selling refers to the act (or art) or selling a product attached to the one that was previously sold. To illustrate, you're offering an eBook. Once someone buys the eBook, offer a free coupon that will entitle him to a 50% discount for a product you are also offering. This offer may or may not be connected to the product he previously purchased, but relevancy will really increase the chances of selling the additional product.

2. Up-selling. Providing options to upgrade products that are purchased can increase your earnings. Offering a special report about yoga exercises? Once a customer is about to purchase the same, offer him a chance to upgrade his purchase into the "total" yoga set - complete with illustrative videos and mats - for an added price which can be considered as a bargain.

3. Cross selling. Whereas the previous 2 refer to subtle methods to sell seemingly related products, cross selling is about directly selling additional products for the customer to buy.

Beginner web businessmen are of the mistaken notion that these 3 selling techniques might irritate the would-be customers. It's all about timing. introduce these tactics at the right time and you'll you'll make it hard for your customers to refuse the same.

My name is Don Resh and I've been helping people create and improve their Home Based Business web sites for years. My goal is to help you by providing valuable information and software tools that give you an edge with your Internet Marketing efforts. Please visit us for more tools and information.

http://www.bizbuildsoftware.com/


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